Hi Lovelies!

Monday again, let´s start the week motivated and positive. I´m starting mine with sharing this amazing new company with you guys!

A sustainable lifestyle is a really important matter, that I´m very passionate about, something I´ve had a strong focus on for the last 5 -6 years. When I started my Branded Fashion Design Bachelor I became even more aware of the negative impact fashion has on our planet, animals & the people involved in the industry.

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One of the reason I decided to chose a degree within fashion design & branding is because I have a real passion to make a better future, I love individual style and clothing and I do believe it is still possible to change peoples value system and make a more environmental friendly fashion future.

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A few months back I came a cross this new Norwegian Company that is launching this Autumn. They are called FJONG, and they are encouraging people to buy less and supporting a more sustainable fashion industry. They are offering a great service that will double or triple your wardrobe, in a sustainable way! You can simply rent or rent-out your wardrobe via FJONG. Need a dress for a special occasion? Going on Holiday and want something “new” to wear? FJONG makes it all possible! We all buy to much, especially fast fashion, but the truth is most of our wardrobe is just hanging there in the closet. With FJONG you can make money putting your clothes up for rent, make someone happy, make yourself happy having that beautiful handbag you wanted. Never grow tired of your clothes and most important, stop the extreme buying habits we have.

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Only my small country of about 5 mill people, our clothing consumption have the same pollution rate as 800.000 cars?! That is such a high number, which needs to go down. Our shopping and lifestyle habits are slowly killing our planet, it has to stop. What FJONG is doing is great, it has made me even more exited about moving back to Norway next year, so I can join the FJONG movement. In the mean time I´m keeping my shopping very limited, purchasing second hand and ethical as much as possible. Are you living in Norway? Time to become a “Fjongster”.

Follow them on Facebook, Instagram & sign up as a member at their website. FJONG   

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